The role of brand love in consumer‐brand relationships

By Noël Albert, D. Merunka. 2013

699 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/65755205c33a6382ff40cf2b281930e934287aca

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Citations in the corpus

Brand love is all around: loyalty behaviour, active and passive social media users (2020, background): “Subsequent studies considered the brand love construct (e.g. Ahuvia & Bagozzi, 2012; Batra et al., 2012; Heinrich, Albrecht, & Bauer, 2012) and demonstrated its influence on several outcome variables.”
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, background): “Albert & Merunka (2013), investigated the effect of brand love on the consumer̀ s relationship with brand.”
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes (2017, background): “Extant literature asserts that the feeling of love towards a brand is positively associated with brand loyalty (Albert and Merunka, 2013; Batra et al., 2012; Bergkvist and Bech-Larsen, 2010; Carroll and Ahuvia, 2006; Thomson et al., 2005) and positive WOM (Albert and Merunka, 2013; Batra et al.,…”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Other positive outcomes include higher engagement and more positive brand associations (Kang, 2015), which in turn can predict continuance, affective brand commitment (Albert & Valette-Florence, 2010) and willingness to pay a premium price (Albert & Merunka, 2013).”
Antecedents and outcomes of brand love: the mediating role of brand loyalty (2018, background): “Moreover, recent studies in the literature supports that love brands stimulate the behaviours of positive WoM in comparison with the other brands (e.g. Albert and Merunka 2013; Wallace, Buil, and Chernatony 2014).”