Brand passion: Antecedents and consequences

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Celebrity endorsement and brand passion among air travelers: Theory and evidence (2020, methodology): “Based on the prior procedure explained by Preacher et al. (2007), we applied conventional procedures for plotting the interaction effect (Aiken et al., 1991) to explore whether the effect of celebrity attractiveness on consumers relatedness need satisfaction is salient when celebrity and the user…”
You’re so lovable: Anthropomorphism and brand love (2014, background): “Brand love refers to consumers’ love for brands and branded products or services (Ahuvia, 1992, 1993; Bauer et al, 2007; Albert et al, 2008, 2012; Lastovicka and Sirianni, 2011; Batra et al, 2012; Heinrich et al, 2012; Albert and Merunka, 2013; Fetscherin et al, 2014).”
A new dualistic approach to brand passion: Harmonious and obsessive (2014, methodology): “Recently brand passion has been defined as “a psychological construct comprised of excitation, infatuation, and obsession for a brand” and “a feelingwhich few consumers embrace” (Albert et al., 2013, p. 2 and p. 5).”
Celebrity endorsement, self-brand connection and consumer-based brand equity (2015, background): “self-brand connection potentially signifies a deeper level of consumer identification with a brand (Albert et al., 2013).”