Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship

By Yun-Oh Whang, J. Allen, N. Sahoury, Haitao Zhang. 2004

221 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/45fe09d88da91a01a2932757188ac51a91ed67fb

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Citations in the corpus

The Feeling of Love Toward a Brand: Concept and Measurement (2009, background): “In opposition to previous research (Ahuvia, 1993, 2005b; Whang et al., 2004) which applied one specific interpersonal theory to a marketing context, both studies conducted here are truly exploratory and no underlying theory was referred to.”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “However, few studies on brand love have been published in marketing journals (Ahuvia, 2005; Albert et al., 2008; Batra et al., 2012; Whang et al., 2004), and this construct still needs its widely-accepted definition and measurements.”
Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love (2011, background): “With few exceptions, such as Ahuvia’s (2005) key work on loved objects and identity, most consumer research examining love focuses exclusively on brand love (Albert, Merunka, and Valette-Florence 2008; Carroll and Ahuvia 2006; Ji 2002; Kamat and Parulekar 2007; Keh, Pang, and Peng 2007; Shimp and Ma”
Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty (2020, background): “Moreover, in the second perspective, researchers have evaluated terms, including object–consumer or product–consumer relationships (Shimp and Madden, 1988; Whang et al., 2004).”
An Investigation on the Evaluation of the Factors Affecting Brand Love (2013, background): “…conducted studies about the relationship between the customer and the object; Ahuvia (1993) studied the concept of Philopragia (love for an object); Whang et al (2004) investigated the concept of product love; Thomson et al (2005) examined the emotional bond between the customer and the brand, and…”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Important similarities have been established between the emotional feelings that people hold towards loved ones and those that consumers hold towards objects and material goods (Albert & Valette-Florence, 2010; Shimp & Madden, 1988; Whang et al., 2004).”
When consumers love their brands: Exploring the concept and its dimensions (2008, background): “The study of love in marketing employs two main frameworks: the interpersonal theory of love applied to consumer situations (Ahuvia, 1993; Whang et al., 2004) and an empirical approach consisting of a conceptualization of consumers' declarations of “love” toward brands (Fournier, 1998).”