The Feeling of Love Toward a Brand: Concept and Measurement

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‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Similar positioning can be seen in the work of Albert et al. (2009) and Carroll and Ahuvia (2006), establishing connections to brands by using terms such as happiness, passion and delight.”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “Second, brand love, in this study, is defined as the short-term emotion (Carroll and Ahuvia, 2006), however, it is a higher-order construct with multiple and complex emotions (Albert et al., 2009; Bagozzi et al., 2016; Batra et al., 2012).”
Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty (2020, background): “For example, Albert et al. (2009) contend that the proposed scale by Thomson et al. (2005) deals more with the love construct than the attachment construct.”