Beyond Attitudes: Attachment and Consumer Behavior

By Whan Park, D. Macinnis, Joseph R. Priester, Charles Coauthor, Ramona I. Hilliard, Marshall, Coauthor. 2007

315 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6d627b548d61db9b9c6a5c2b78247fcd8ec6f79c

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Citations in the corpus

‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “It has been demonstrated that the impact of brand love on brand loyalty often occurs through the mediating role of enhanced consumer attitude, which results in loyalty and higher willingness to pay a premium price (Park et al., 2006).”
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions (2011, background): “Self-relevant relationships implicate some important aspect of a consumer’s self-concept or self-image (Bhattacharya and Sen 2003; Park et al. 2006; Thomson, MacInnis, and Park 2005).”
Destination brand personality and destination brand attachment – the involvement of self-congruence (2017, background): “research that emotional brand attachment is closely tied to the consumer’s self-concept (see for example Kleine, Kleine, & Kernan, 1993; Park et al., 2006).”
Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety (2010, unknown): “Park et al. (2006) note that place brands such as one’s city or country symbolically represent one’s core past self, providing a basis from which one can view and frame one’s current and future selves.”
Brand experience effects on brand attachment: the role of brand trust, age, and income (2019, background): “The cognitive dimension introduced by Park et al. (2006, 2010) based on the use of brands to create self-image or enhance self-concept refers more to the concept of consumer-brand identification (Escalas and Bettman, 2000, 2003), as indicated by Japutra et al. (2014a), and will not be considered in…”
Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty (2020, background): “In this research, emotional attachment is “A relationship-based construct reflecting the emotional bond connecting an individual with a consumption entity (e.g. brand, person, place, or object)” (Park et al., 2006, p. 17).”
Corporate Social Responsibility, Employee–Company Identification, and Organizational Commitment: Mediation by Employee Engagement (2015, unknown): “lationship (Park et al. 2006; Rodrigo and Arenas 2008).”
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010, unknown): “Notably, despite the growing popularity of the attachment construct, the conceptual properties of this construct remain elusive (Park, MacInnis, and Priester 2006, 2009).”