Chao-Chin Huang

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 27 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Chao-Chin Huang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Wynne W. Chin
  2. Philip M. Podsakoff
  3. Aaron C. Ahuvia
  4. Sajal Kabiraj
  5. Noël Albert
  6. Javier Reynoso
  7. Vincenzo Esposito Vinzi
  8. Son K. Lam
  9. Scott B. MacKenzie
  10. Joseph F. Hair

Who trusts Chao-Chin Huang overall

  1. R. Kim
  2. Abhishek Dwivedi
  3. Lobel Trong Thuy Tran

Papers from Chao-Chin Huang's perspective

Ordered by how strongly the researchers Chao-Chin Huang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  3. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  4. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  5. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  6. Multivariate Data Analysis (Technometrics)
  7. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
  8. The role of consumer–brand identification in building brand relationships
  9. Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship
  10. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (Computers in Human Behavior)

Their papers