Brand emotional connection and loyalty

By Sandra Maria Correia Loureiro, Kaufmann Hans Ruediger, Vrontis Demetris. 2012

290 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Exploring brand attachment, its determinants and outcomes (2014, background): “However, Loureiro et al. (2012) consider love, attachment and self-concept connection as different dimensions.”
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love (2019, background): “In social media and offline, BL is an important intermediate outcome that reinforces CBBE, leading consumers to be more open to accepting and repurchasing the brand's products, and to choosing the brand over others (Carroll & Ahuvia, 2006; Loureiro et al., 2012).”
Brand experience effects on brand attachment: the role of brand trust, age, and income (2019, background): “brand relationships since it is well established that this emotional bond between consumers and brands has strong and positive consequences on multiple relationships and behaviors such as brand love (Correia-Loureiro et al., 2012), brand loyalty (Japutra et al.”
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy (2019, background): “Indeed, the literature already suggests that hedonic products/ services tend to be more loved (e.g., Otto & Ritchie, 1996; Loureiro et al., 2012).”