When consumers love their brands: Exploring the concept and its dimensions

By Noël Albert, D. Merunka, P. Valette-Florence. 2008

644 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/98280ca13892fd3fb39376f0c4edf72dbc29bb4e

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Citations in the corpus

The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “However, few studies on brand love have been published in marketing journals (Ahuvia, 2005; Albert et al., 2008; Batra et al., 2012; Whang et al., 2004), and this construct still needs its widely-accepted definition and measurements.”
Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers (2012, methodology): “Consumers’ love includes the following characteristics: “(1) passion for a brand, (2) brand attachment, (3) positive evaluation of the brand, (4) positive emotions in response to the brand, and (5) declarations of love toward the brand” (Albert et al., 2008, p. 1064).”
You’re so lovable: Anthropomorphism and brand love (2014, methodology): “…tend to see both the people they love (Murstein, 1988; Bartels and Zeki, 2004) and the things they love (Ahuvia, 1993; Carroll and Ahuvia, 2006; Albert et al, 2008; Ahuvia et al, 2009; Johnson et al, 2011; Batra et al, 2012; Loureiro and Kaufmann, 2012; Vlachos and Vrechopoulos, 2012) as being…”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Positive brand emotions, such as brand love (Albert et al., 2008; Batra et al., 2011; Carroll and Ahuvia, 2006; Yeung and Wyer, 2005), are related to consumers’ positive attitudes and behavioural responses toward a brand and its marketing activities.”
A new dualistic approach to brand passion: Harmonious and obsessive (2014, methodology): “Similar to the most recent brand passion research conducted by Albert et al. (2013), participants indicated a favored brand, of their own choice, and responded to the survey relative to that brand.”
Antecedents and outcomes of brand love: the mediating role of brand loyalty (2018, background): “Recently, academic research concentrating on brand love and other related concepts have become gradually intense within the extant literature (e.g. Albert, Merunka, and Valette-Florence 2008; Huber, Meyer, and Schmid 2015; Sarkar and Sreejesh 2014).”