Conducting Marketing Science: The Role of Replication in the Research Process
By Richard W. Easley, C. S. Madden, M. Dunn. 2000
276 citations recorded by the source corpus.
Subfields: Statistics and Probability, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/4686fc6013a0e524e1ec49fc793de4e3451dae04
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Statistics and Probability
- Vince-Wayne Mitchell
- Gianfranco Walsh
- Klaus-Peter Wiedmann
- D. Merunka
- R. Peterson
- R. McColl
- Eunseong Cho
- S. Tanford
In Tourism, Leisure and Hospitality Management
Citations in the corpus
- Evaluations of co‐brands and spill‐over effects: further empirical results (2004, unknown): “The detailed targets are as follows (Hubbard and Vetter, 1991; Lindsay and Ehrenberg, 1993; Easley et al., 2000).”
- The Mannmaven: an agent for diffusing market information (2001, methodology): “Thus far, the MMS has been applied to only two countries, the USA and South Africa and replications are needed in order to establish its international generalizability (e.g. Rosenthal and Rosnow, 1984; Easley et al., 2000; Barwise, 1995).”
- Theory-Testing, Generalization, and the Problem of External Validity* (2003, background): “…Thompson, Brownfield, and Sorenson 1996), while others treat external validity as generalizing across settings or populations (see, e.g., Babbie 1989; Easley, Maden, and Dunn 2000; Gergen 1978; Locke 1986; Louviere 1988; Sullivan 2001; Thye 2000; Top 1991; Willems and Howard 1980; Winer 1999).”
- Convenience samples of college students and research reproducibility (2014, background): “Replications can vary from faithful duplications to close replications to differentiated and conceptual studies (Easley et al., 2000; Lindsay & Ehrenberg, 1993).”
- The elaboration likelihood model: review, critique and research agenda (2014, background): “Researchers are also mindful that the chance of actually having a replication study published is very rare (Easley et al., 2000; Evanschitzky et al., 2007), with strong editorial and reviewer bias against such research.”