Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

By Dana L. Alden, Jan-Benedict E M Steenkamp, R. Batra. 2006

476 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7d109dea4c747ce653803a553765b8b1c11953b7

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Citations in the corpus

Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, unknown): “Ample research has attested to the value of CET as a construct, highlighting its impact on attitudes (Alden et al. , 2006; Kaynak and Kara, 2002; Kim and Pysarchik, 2000; Sharma et al. , 1995; Suh and Kwon, 2002; Watson and Wright 2000), product evaluations (Durvasula et al. , 1997; Poon et al. ,…”
Cosmopolitan consumers as a target group for segmentation (2012, background): “91) of the CETSCALE (Shimp & Sharma, 1987), a forced-choice measure of GCO (Alden et al., 2006), and demographic variables (gender,”
Convergence and Divergence: Developing a Semiglobal Marketing Strategy (2011, background): “For example, some researchers have argued that a global consumer culture (Alden, Steenkamp, and Batra 2006) is emerging.”
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions (2019, background): “While this scale casts a wide net, it combines factors that in other research (e.g., Alden, Steenkamp, and Batra 2006) are treated as antecedents of AGCC (the first five factors) with measures of AGCC per se (the last two factors).”
Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective (2012, background): “For example, global-oriented consumers are more likely to hold positive attitudes toward global brands (Alden, Steenkamp, and Batra 2006; Steenkamp and De Jong 2010; Zhang and Khare 2009), engage in purchase behavior that is considered socially and environmentally responsible (Nijssen and Douglas…”
An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect (2015, background): “In addition, brands with strong global associations are commonly regarded as prestigious and distinctive in emerging markets (Alden, Steenkamp, and Batra 2006; Batra et al. 2000), which also makes these brands a wellsuited avenue through which consumers can validate and satisfy their needs for…”
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries (2008, background): “Moreover, CET is negatively related to attitudes toward global brands in an older sample of South Korean housewives (Alden, Steenkamp, and Batra 2006).”
Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning (2011, background): “In recent years, interest has emerged in examiningglobal consumer culture and its impact on consumerproduct preferences and choices, lifestyles, and exposure to mass media from other countries (Alden, Steenkamp, and Batra 1999, 2006; Kjelgaard and Askegaard 2006).”
The Importance of Social Product Attributes in Consumer Purchasing Decisions: A Multi-Country Comparative Study (2010, unknown): “Alden et al. (2006) found South Korean respondents to be relatively ethnocentric and show greater preference for domestic products. Those results are consistent with Ulgado and Lee (1998) who found that South Korean consumers placed a greater level of importance on COO than American consumers. Nonet”
The meanings of branded products: A cross-national scale development and meaning assessment (2008, background): “Specifically, research could focus on the association between branded product meanings and individual difference variables, such as consumer ethnocentrism and cultural openness, as well as on behavioral measures related to, for example, media use and international travel (e.g., Alden et al., 2006).”
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010, methodology): “The preceding discussion might suggest that they exist as attitudinal polarities in the sense that a positive attitude toward the one goes together with a negative attitude toward the other (Alden, Steenkamp, and Batra 2006).”