Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

By R. Batra, Venkatram Ramaswamy, Dana L. Alden, Jan-Benedict E M Steenkamp, S. Ramachander. 2000

1,291 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/71c00d5aa509c1376cdbe26bc45bef109c315cc9

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Citations in the corpus

Authenticity is Contagious: Brand Essence and the Original Source of Production (2014, background): “Finally, COO effects can include a normative component when consumers use purchases as a means of displaying nationalistic pride (Batra et al. 2000; Gürhan-Canli and Maheswaran 2000; Smith 1990).”
Factors affecting Mexican college students' purchase intention toward a US apparel brand (2008, background): “quality and low price) (Batra et al., 2000).”
A social institutional approach to identifying generation cohorts in China with a comparison with American consumers (2007, background): “because of the brands’ higher prices and relative scarcity (Batra et al., 2000; Steenkamp, Batra, and Alden, 2003).”
Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China (2005, background): “Ethnocentrism has also been found to be consistently related to product judgments and purchase intentions (Netemeyer, Durvasula, and Lichtenstein 1991; Shimp and Sharma 1987), as well as effects of local and nonlocal brand effects (Batra et al. 2000).”
The Effects of Country-Related Affect on Product Evaluations (2014, background): “…limited research has suggested the possibility that country of origin may have an affective meaning for consumers due to non-product-related exposure to the country that is unrelated to specific productrelated stereotypes (Batra et al. 2000; Maheswaran and Chen 2006; Verlegh and Steenkamp 1999).”
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, neutral): “(Batra et al. 2000).”
Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries (2013, background): “A large body of literature proposes that consumers in emerging markets prefer foreign brands to local products to obtain social status, social conformity, and wealth expression (Batra et al. 2000; Ger and Belk 1996; Wang and Yang 2008; Zhou and Hui 2003).”
Product Ethnicity: Revisiting the Match between Products and Countries (2007, background): “There are convergent findings that consumers in developing, collectivist countries have a lower image of domestic than imported products (Batra et al. 2000).”