The Situational Impact of Brand Image Beliefs

By R. Batra, P. Homer. 2004

359 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7dc3a35cacdc21fb1ccfd35d8ae5eb4617ad7efb

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Citations in the corpus

To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006, background): “Most of this research focuses on the role of celebrities or athletes in influencing consumers (Batra & Homer, 2004; Erdogan, Baker, & Tagg, 2001).”
Celebrity influences on consumer decision making: new insights and research directions (2019, positive): “Empirical studies support celebrities’ symbolic meaning influence on consumers’ choices (Batra & Homer, 2004; Bergkvist, 2017; Escalas & Bettman, 2015; Knoll, Matthes, Münch, & Ostermann, 2017; Langmeyer & Walker, 1991; Miller & Allen, 2012; Newman, Diesendruck, & Bloom, 2011; White, Goddard, &…”
Holistic Package Design and Consumer Brand Impressions (2008, background): “The literature has documented numerous impressions generated by packages, and design has been repeatedly emphasized as an instrument for conveying meaning and generating brand impressions (Aaker 1991; Batra and Homer 2004; Schmitt and Simonson 1995).”
Celebrity endorsements: a literature review and research agenda (2016, methodology): “…have found empirical support for the transfer of non-evaluative celebrity associations using an experimental design that permits causal conclusions: Batra and Homer (2004) found transfer of positively valenced personality traits from the celebrity to the brand, Miller and Allen (2012) found…”
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018, neutral): “Higher levels of congruence among brand elements can lead to more favorable consumer responses (Bloch 1995; Keller 1993; Schmitt, Simonson, and Marcus 1995) such as higher purchase intentions (Batra and Homer 2004) and more favorable product evaluations (Krishna, Elder, and Cal-dara 2010).”
Exciting red and competent blue: the importance of color in marketing (2012, methodology): “Prior research has established that a favorable brand personality can alter consumer attitudes and increase purchase intentions (Batra and Homer 2004; Freling et al. 2010).”
Package Design as a Communications Vehicle in Cross-Cultural Values Shopping (2009, background): “Particularly relevant to this research is package design’s ability to assist in building strong brands by distinguishing offers and conveying meaning (Batra and Homer 2004; Berkowitz 1987; Bloch 1995; Henderson et al. 2003; Henderson, Giese, and Cote 2004; Orth and Malkewitz 2008; Underwood 2003).”
“You're the Kind of Guy That We All Want for a Drinking Buddy”: Expressions of Parasocial Interaction on Floydlandis.com (2009, background): “The degree to which PSI affected fans' lives is not wholly unexpected, particularly in light of how athletes/celebrities can influence product preference and consumer beliefs (Batra & Homer, 2004 ; Yoon & Choi, 2005 ), health practices and awareness of health campaigns (Brown et al, 2003 ), and p”
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness (2021, background): “Batra and Homer (2004) provided some of the earliest experimental evidence showing that celebrity traits could be transferred from celebrities to the endorsed brands.”
Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality (2010, background): “These components capture the notion that the personality perceptions are derived from people’s views of both the brands and the category (Batra and Homer 2004; Keller 1993) and are crucial in the computations of brand fit and atypicality, as we tion, wine connotes snobbism, beer connotes…”