Lauren I. Labrecque

Marketing · 2009–2020

A researcher in the Science corpus: 11 papers; trusts 26 researchers and is trusted by 38 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 115 citations into it; #316 of 6,289 by trust here, #444 by citations
• Sociology and Political Science — 112 citations into it; #1,414 of 22,756 by trust here, #2,598 by citations
• Social Psychology — 51 citations into it; #7,888 of 15,694 by trust here, #5,773 by citations
• Organizational Behavior and Human Resource Management — 38 citations into it
• Experimental and Cognitive Psychology — 27 citations into it
• Literature and Literary Theory — 27 citations into it; #122 of 2,496 by trust here, #206 by citations
• Human-Computer Interaction — 11 citations into it
• Gender Studies — 10 citations into it

Whom Lauren I. Labrecque trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kristopher J Preacher
2. K. Seers
3. Traci H. Freling
4. R. Batra
5. Andrew F. Hayes
6. G. Gorn
7. Oliver P. John
8. R. Zhu
9. Barbara Stern
10. Hope Schau

Who trusts Lauren I. Labrecque overall

1. Kem Z. K. Zhang
2. Hanna Reinikainen
3. Li Xiang
4. Jun-Hwa (Jacky) Cheah
5. Henrik Hagtvedt
6. Saïd Aboubaker Ettis
7. Morad Benyoucef
8. Siyoung Chung
9. Rodney Graeme Duffett
10. Seunga Venus Jin

Papers from Lauren I. Labrecque's perspective

Ordered by how strongly the researchers Lauren I. Labrecque trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Situational Impact of Brand Image Beliefs
2. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
3. Gender Dimensions of Brand Personality
4. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
5. Do brand personality scales really measure brand personality?
6. Co-creation experiences: The next practice in value creation
7. Facebook Profiles Reflect Actual Personality, Not Self-Idealization (Psychology Science)
8. Paradigm shift to the integrative Big Five trait taxonomy: History, measurement, and conceptual issues.
9. Multivariate Data Analysis (Technometrics)
10. Can you see the real me? Activation and expression of the "true self" on the Internet.

Their papers

• Exciting red and competent blue: the importance of color in marketing (2012) — 702 citations
• Consumer Power: Evolution in the Digital Age (2013) — 634 citations
• Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014) — 897 citations
• The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings (2011) — 236 citations
• Online Personal Branding: Processes, Challenges, and Implications (2011) — 469 citations
• Toward an Understanding of the Online Consumer's Risky Behavior and Protection Practices (2009) — 182 citations
• Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong (2020) — 163 citations
• The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications (2020) — 107 citations
• Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices (2020) — 112 citations
• Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products (2014) — 130 citations
• The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013) — 409 citations