Kay Peters

Sociology and Political Science · 2009–2013

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 23 citations into it; #14,011 of 22,756 by trust here, #10,424 by citations
• Marketing — 20 citations into it; #3,819 of 6,289 by trust here, #5,673 by citations
• Artificial Intelligence — 5 citations into it

Whom Kay Peters trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Damon Centola
2. Halbert White
3. Monic Sun
4. Wendy W. Moe
5. Jonah A. Berger
6. Mark S. Granovetter
7. David Godes
8. Donna L. Hoffman
9. Esther Thorson

Who trusts Kay Peters overall

1. Brendan James Keegan
2. R. Batra
3. Jennifer E. Rowley
4. Rodney Graeme Duffett
5. Kevin Lane Keller

Papers from Kay Peters's perspective

Ordered by how strongly the researchers Kay Peters trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Strength of Weak Ties
2. The Spread of Behavior in an Online Social Network Experiment (Science)
3. Modeling the Clickstream: Implications for Web-Based Advertising Efforts
4. Measuring the Value of Social Dynamics in Online Product Ratings Forums
5. Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (Marketing science (Providence, R.I.))
6. The Firm's Management of Social Interactions
7. What Makes Online Content Viral?
8. Sequential and Temporal Dynamics of Online Opinion
9. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (Marketing science (Providence, R.I.))
10. Can You Measure the ROI of Your Social Media Marketing

Their papers

• Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013) — 594 citations
• A Hierarchical Marketing Communications Model of Online and Offline Media Synergies (2009) — 253 citations