When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

By Zeynep Gürhan‐Canli, R. Batra. 2004

427 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4efcd47a6b82c3b45908016d0544f296cedb7725

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jingzhi Shang
2. Weichun Zhu
3. Ki Joon Kim
4. Carlos J. Torelli
5. Olivia Kolo
6. Anton Meyer
7. Guido Berens
8. Werner H. Kunz

In Strategy and Management

1. Jingzhi Shang
2. Weichun Zhu
3. Ki Joon Kim
4. Carlos J. Torelli
5. Guido Berens
6. Bernd H. Schmitt
7. Eunil Park
8. J. Peloza

Citations in the corpus

• The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other? (2007, background): “The customer may reason that doing business with a low-CA company will increase the probability of losing money (cf. Gürhan-Canli and Batra, 2004).”
• Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust (2017, background): “Therefore, consumers tend to bemore satisfied and give amore positive evaluation when they believe that the company is committed to its CSR activities (Gürhan-Canli & Batra, 2004; Mandhachitara & Poolthong, 2011; Sen & Bhattacharya, 2001).”
• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “A favourable social responsibility image reflects brand associations that tend to have a positive effect on consumer brand/product attitudes (Becker-Olsen et al., 2006; Gurhan-Canli and Batra, 2004; He and Li, 2011; Sen and Bhattacharya, 2001).”
• Individuality or Conformity? The Effect of Independent and Interdependent Self‐Concepts on Public Judgments (2006, background): “Perceived risk can be an important antecedent of consumers’ evaluations of products (Campbell & Goodstein, 2001; Gurhan-Canli & Batra, 2004).”
• How does perceived firm innovativeness affect the consumer (2011, background): “Furthermore, prior empirical research has shown that consumers use associations to infer specific attributes when specific information is missing (Brown & Dacin, 1997; Gurhan-Canli & Batra, 2004).”
• The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship (2011, background): “Gurhan-Canli and Batra (2004) explore the moderator role of perceived risk in the link between product evaluations and choice.”