Ayşegül Özsomer

Marketing · 2002–2012

A researcher in the Science corpus: 6 papers; trusts 19 researchers and is trusted by 29 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 39 citations into it; #896 of 6,289 by trust here, #2,352 by citations
• Sociology and Political Science — 28 citations into it; #3,380 of 22,756 by trust here, #7,774 by citations
• Social Psychology — 23 citations into it; #2,440 of 15,694 by trust here, #6,218 by citations
• Organizational Behavior and Human Resource Management — 9 citations into it
• Strategy and Management — 8 citations into it; #2,474 of 10,874 by trust here, #1,356 by citations

Whom Ayşegül Özsomer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jan-Benedict E M Steenkamp
2. Tülin Erdem
3. Dana L. Alden
4. R. Batra
5. Joffre Swait
6. Yuliya Strizhakova
7. Jennifer L. Aaker
8. Kenneth A. Bollen
9. Aaron C. Ahuvia
10. George S. Yip

Who trusts Ayşegül Özsomer overall

1. Jan-Benedict E M Steenkamp
2. G. Halkias
3. Vasileios Davvetas
4. Adamantios Diamantopoulos
5. Živa Kolbl
6. Julie Juan Li
7. Brian R. Chabowski
8. Magnus Hultman
9. S. Samiee
10. Luis Filipe Lages

Papers from Ayşegül Özsomer's perspective

Ordered by how strongly the researchers Ayşegül Özsomer trusts endorse each paper. Same corpus, a different order for every researcher.

1. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
2. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
3. Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. (Psychological bulletin)
4. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
5. Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
6. Total Global Strategy
7. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
8. How perceived brand globalness creates brand value
9. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
10. The Myth of Globalization

Their papers

• The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012) — 383 citations
• Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? (2012) — 198 citations
• Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework (2008) — 325 citations
• Marketing program standardization: A cross-country exploration (2004) — 180 citations
• A Resource-Based Model of Market Learning in the Subsidiary: The Capabilities of Exploration and Exploitation (2003) — 139 citations
• The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance (2002) — 1,123 citations