How perceived brand globalness creates brand value

By Jan-Benedict E M Steenkamp, R. Batra, Dana L. Alden. 2002

1,152 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ec9d14ef102137be3bed534b20b425a7b54e48fc

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Citations in the corpus

The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? (2013, background): “Thus, the model reflects a growing theme in the literature about the likelihood of competing influences on consumer attitudes toward global brands (Nijssen and Douglas 2011; Steenkamp, Batra, and Alden 2003; Steenkamp and De Jong 2010; Zhou, Yang, and Hui 2010).”
Reflections on the replication corner: In praise of conceptual replications (2015, background): “…impacts construal level Davvetas, Sichtman & Diamantopoulos (in press) The impact of perceived brand globalness on consumers' willingness to pay Steenkamp et al. (2003), J. International Business Studies Manipulated rather than measured brand globalness, tested multiple moderators and found…”
Cosmopolitan consumers as a target group for segmentation (2012, background): “brand familiarity is known to influence purchase intention (e.g., Keller, 1998; Steenkamp et al., 2003).”
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, methodology): “Consistent with prior research in the field (Steenkamp et al., 2003) and relevant methodological literature (Anderson & Gerbing, 1988), we operationalized our constructs with single composite indicators derived through parceling (averaging) the individual scale items.”
A bibliometric analysis of the global branding literature and a research agenda (2013, background): “Topics ranging from brand equity and brand knowledge to market share and brand purchase likelihood have represented performance in several studies (e.g., Aaker, 1996; Keller, 1993; Roth, 1995a; Steenkamp et al., 2003).”