Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation

By Wumei Liu, R. Batra, Haizhogn Wang. 2017

112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/00a2dbb8350a542c862d308f50c09fffd6df06ed

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hyeon-Mo Jeon
2. H. Sung
3. Suk-won Lee
4. Sushant Kumar
5. Arunima Shah

In Organizational Behavior and Human Resource Management

1. Hyeon-Mo Jeon
2. H. Sung
3. Suk-won Lee

Citations in the corpus

• Seeing the invisible hand: Underlying effects of COVID-19 on tourists’ behavioral patterns (2020, unknown): “As such, people form concrete construal and perceive greater risk (Fox et al., 2020; Liu et al., 2017).”
• Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality (2019, background): “The rapid growth of e-commerce has spawned new forms of business, such as online to offline (O2O), and has changed the traditional performance of tasks and jobs [1,2].”
• The impact of live video streaming on online purchase intention (2020, background): “(Liu et al., 2017), leaving 79 participants as our analysis sample.”