L. Bergkvist
Marketing · 2007–2016
A researcher in the Science corpus: 5 papers; trusts 40 researchers and is trusted by 53 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 53 citations into it; #208 of 6,289 by trust here, #226 by citations
- Sociology and Political Science — 35 citations into it; #1,035 of 22,756 by trust here, #1,024 by citations
- Gender Studies — 21 citations into it
- Organizational Behavior and Human Resource Management — 19 citations into it; #523 of 8,741 by trust here, #917 by citations
- Social Psychology — 11 citations into it
- Literature and Literary Theory — 10 citations into it
- Applied Psychology — 7 citations into it
- Management Science and Operations Research — 6 citations into it
Whom L. Bergkvist trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- John R. Rossiter
- Philip M. Podsakoff
- Michael K. Lindell
- J. P. Wanous
- Naresh K. Malhotra
- Zakary L. Tormala
- Martin Eisend
- Scott B. MacKenzie
- R. Batra
- Anita Elberse
Who trusts L. Bergkvist overall
- Dirk De Clercq
- Marko Sarstedt
- Adamantios Diamantopoulos
- S. van der Linden
- J. Graafland
- John R. Rossiter
- Joseph F. Hair
- Shyam Sundar
- Leo Paas
- Hannah Riley Bowles
Papers from L. Bergkvist's perspective
Ordered by how strongly the researchers L. Bergkvist trusts endorse each paper. Same corpus, a different order for every researcher.
- Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
- Essentials of Psychological Testing (PsyPag Quarterly)
- A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
- Brand Familiarity and Advertising Repetition Effects
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
- MULTIPLE ROLES FOR SOURCE CREDIBILITY UNDER HIGH ELABORATION: IT'S ALL IN THE TIMING
- Replication research's disturbing trend
- Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
Their papers
- The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007) — 3,029 citations
- Celebrity endorsements: a literature review and research agenda (2016) — 500 citations
- A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016) — 185 citations
- Appropriate use of single-item measures is here to stay (2014) — 236 citations
- Tailor-made single-item measures of doubly concrete constructs (2009) — 250 citations