Yangmu Xu

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 16 citations into it; #5,251 of 6,289 by trust here, #5,313 by citations
• Strategy and Management — 14 citations into it; #9,303 of 10,874 by trust here, #9,123 by citations
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom Yangmu Xu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. C. Bhattacharya
2. Yuan-Shuh Lii
3. Sankar Sen
4. Monle Lee

Who trusts Yangmu Xu overall

1. Henri Kuokkanen

Papers from Yangmu Xu's perspective

Ordered by how strongly the researchers Yangmu Xu trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
3. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
4. Customer Satisfaction and Shareholder Value
5. Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
6. An Exploratory Study into the Factors Impeding Ethical Consumption
7. Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
8. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
9. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
10. The psychology of interpersonal relations

Their papers

• Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification (2017) — 202 citations