Yoo‐Kyoung Seock

Marketing · 2002–2020

A researcher in the Science corpus: 6 papers; trusts 20 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Yoo‐Kyoung Seock trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Daniel Kahneman
  2. Yuan-Shuh Lii
  3. Hsin Hsin Chang
  4. L. Steg
  5. J. D. de Groot
  6. Amos Tversky
  7. Angela V. Hausman
  8. John Th⊘gersen
  9. Su Wen Chen
  10. Monle Lee

Who trusts Yoo‐Kyoung Seock overall

  1. Hüseyin Ates
  2. Kaman Lee

Papers from Yoo‐Kyoung Seock's perspective

Ordered by how strongly the researchers Yoo‐Kyoung Seock trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Prospect theory: An analysis of decision under risk Econometrica 47
  2. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
  3. Corporate reputation and sustained superior financial performance
  4. Evidence of the Effect of Trust Building Technology in Electronic markets: Price Premiums and Buyer Behavior (MIS Q.)
  5. A Three-Dimensional Conceptual Model of Corporate Performance,...
  6. A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory
  7. Are the strategic stars aligned for your corporate brand? (Harvard Business Review)
  8. Shareholder value, stakeholder management, and social issues: what's the bottom line?
  9. Strategy and society: the link between competitive advantage and corporate social responsibility. (Harvard Business Review)
  10. Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies?

Their papers