N. Jung

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 13 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it
• Strategy and Management — 13 citations into it
• Sociology and Political Science — 8 citations into it
• Organizational Behavior and Human Resource Management — 7 citations into it
• Information Systems and Management — 5 citations into it

Whom N. Jung trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Daniel Kahneman
2. Yuan-Shuh Lii
3. Hsin Hsin Chang
4. Amos Tversky
5. Su Wen Chen
6. Monle Lee
7. Rong Huang
8. D. Bromley
9. Jeremy Galbreath
10. Manfred Schwaiger

Papers from N. Jung's perspective

Ordered by how strongly the researchers N. Jung trusts endorse each paper. Same corpus, a different order for every researcher.

1. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
2. Corporate reputation and sustained superior financial performance
3. A Three-Dimensional Conceptual Model of Corporate Performance,...
4. A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory
5. Are the strategic stars aligned for your corporate brand? (Harvard Business Review)
6. Shareholder value, stakeholder management, and social issues: what's the bottom line?
7. Evidence of the Effect of Trust Building Technology in Electronic markets: Price Premiums and Buyer Behavior (MIS Q.)
8. Strategy and society: the link between competitive advantage and corporate social responsibility. (Harvard Business Review)
9. Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies?
10. Prospect theory: An analysis of decision under risk Econometrica 47

Their papers

• The impact of corporate reputation on brand attitude and purchase intention (2016) — 143 citations