Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

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CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “The responsible behavior of companies is necessary for the welfare of society and the companies recognize this fact and many of them incorporate CSR into their strategic objectives [18,19].”
The social, economic and environmental dimensions of corporate social responsibility: The role played by consumers and potential entrepreneurs (2015, background): “According to this, Lii and Lee (2011) tested consumer responses to CSR.”
The influence of corporate social responsibility on employee satisfaction (2016, background): “…al. (2003) (4) Actions towards environmental protection Carroll (1999) and Dahlsrud (2008) (5) Social responsibility initiatives Carroll (1979) and Lii and Lee (2012) Table I. Themes of CSR construct Items for employee satisfaction construct Supporting literature I would recommend this company…”