Moazzam Abbas

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 12 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it
• Organizational Behavior and Human Resource Management — 28 citations into it
• Sociology and Political Science — 18 citations into it
• Strategy and Management — 11 citations into it
• Information Systems and Management — 8 citations into it
• Social Psychology — 6 citations into it

Whom Moazzam Abbas trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Abhishek Dwivedi
2. Matthew J. Hornsey
3. Jan E. Stets
4. Sara H. Hsieh
5. Simona Romani
6. Linda D. Hollebeek
7. C. Bhattacharya
8. Tom J Brown
9. Sankar Sen
10. Peter J. Burke

Papers from Moazzam Abbas's perspective

Ordered by how strongly the researchers Moazzam Abbas trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer engagement in a virtual brand community: An exploratory analysis
2. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
3. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
4. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
5. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
6. Demystifying customer brand engagement: Exploring the loyalty nexus
7. Customer Engagement: Exploring Customer Relationships Beyond Purchase
8. Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
9. Service-dominant logic: continuing the evolution
10. Identity theory and social identity theory

Their papers

• CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018) — 128 citations