Asif Mahmood

Marketing · 2010–2020

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 11 citations into it
• Strategy and Management — 10 citations into it

Whom Asif Mahmood trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Abagail McWilliams
2. Yuan-Shuh Lii
3. Manuel Castelo Branco
4. Sunghyup Sean Hyun
5. Donald S. Siegel
6. Marc Orlitzky
7. Monle Lee
8. James A. Brickley
9. Constanza Bianchi

Papers from Asif Mahmood's perspective

Ordered by how strongly the researchers Asif Mahmood trusts endorse each paper. Same corpus, a different order for every researcher.

1. Corporate Social Responsibility: a Theory of the Firm Perspective
2. Corporate Social and Financial Performance: A Meta-Analysis
3. Corporate Social Responsibility and Resource-Based Perspectives
4. Dimensions of Brand Equity in the Chain Restaurant Industry
5. Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
6. The Impact of Corporate Social Responsibility on Consumer Trust: The Case of Organic Food
7. Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
8. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
9. Corporate social responsibility: attributions, loyalty, and the mediating role of trust
10. Business Ethics and Organizational Architecture

Their papers

• How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR (2020) — 113 citations
• Effect of Work Motivation on Job Satisfaction in Mobile Telecommunication Service Organizations of Pakistan (2010) — 147 citations