Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations

By Yuan-Shuh Lii, Kuang-Wen Wu, May-Ching Ding. 2013

130 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/862dd2895d8fa65d3cfc079d027b4316ad219f6c