A model of fan identification: antecedents and sponsorship outcomes

By K. Gwinner, S. Swanson. 2003

674 citations recorded by the source corpus.

Subfields: Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2d45fcb04735af3d8a1148f50e7e7b16ed74a47f

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Citations in the corpus

Understanding Professional Athletes' Use of Twitter: A Content Analysis of Athlete Tweets (2010, background): “The interactions are important because team and player accessibility has been shown to be an important antecedent to fan identification (Gwinner & Swanson, 2003; Sutton et al., 1997).”
Identity crisis: a theoretical analysis of ‘team identification’ research (2017, neutral): “Commensurately, our purpose is to develop a framework that sets an agenda for understanding how role and group identification affect sport consumer behaviour .”
The Effect of Associated Group Identities on Team Identity (2011, background): “The focus of Study 1 was to provide further evidence of the reliability and validity of a revised Heere and James’ (2007b) team identity scale.”
Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics (2016, methodology): “A study of spectators in the USA used three items about personal relevance to measure domain involvement in football (Gwinner & Swanson, 2003) but in the influential framework proposed by Laurent and Kapferer (1985), involvement consists of four facets: importance, pleasure value, sign value, risk…”
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value (2013, background): “…possible that other concepts that were not included in the current study, such as team identification, may play a role in mediating (or moderating) the relationships between core service quality factors and behavioral intentions (Gwinner & Swanson, 2003; Madrigal, 2000; Wann & Branscombe, 1993).”
Understanding Knowledge Sharing in Online Travel Communities (2014, background): “The absence of such a basic interest leaves the traveler with no reason to invest time and effort in participating in online communication (Gwinner & Swanson, 2003).”
Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, neutral): “In previous studies (Gwinner, 1997; Gwinner & Swanson, 2003; Madrigal, 2001; Meenaghan, 2001; Meenaghan, 1991), and throughout the literature, it was stated that awareness measures are used to indicate the level of involvement consumers have with a particular activity and image transfer serves to…”
Delineating the outcomes of sponsorship (2009, background): “As previously noted, a variety of attitudinal and behavioral outcomes, such as media exposure, awareness, recognition and recall rates, sponsor image, stock prices, purchase intentions, and word-of-mouth communication have all been proposed as sponsorship outcomes (Christensen, 2006; Tsiotsou and La”
Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012, methodology): “Social identity theory constitutes the most recently used conceptual framework (Madrigal, 2001; Gwinner & Swanson, 2003) in testing the effects of sponsorship.”
The sport value framework – a new fundamental logic for analyses in sport management (2014, positive): “Moreover, using either structural equation models (Bodet & Bernache-Assollant, 2011; Gwinner & Swanson, 2003; Martínez Caro & Martínez García, 2007) or conjoint analysis and discrete choice models (Pedersen, Kiil, & Kjær, 2011; Theysohn, 2006), empirical studies have analysed the effects of…”
Art for Art's Sake? An Examination of Motives for Arts Performance Attendance (2008, background): “…not limited to employees of organizations but has been found to include customers (Bhattacharya & Sen, 2003; Scott & Lane, 2000), visitors to museums (Bhattacharya et al., 1995; Todd & Lawson, 2001), and sports fans (Fisher & Wakefield, 1998; Gwinner & Swanson, 2003; Wann & Branscombe, 1993, 1995).”