Jin Su

Marketing · with Tong · 2015

A researcher in the Science corpus: 1 paper; trusts 11 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Jin Su trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Yongjun Sung
  2. Traci H. Freling
  3. Boonghee Yoo
  4. Jennifer L. Aaker
  5. Maggie Geuens
  6. Spencer F. Tinkham
  7. Naveen Donthu
  8. Verónica Benet‐Martínez
  9. Bert Weijters
  10. D. Aaker

Who trusts Jin Su overall

  1. Sebastian Molinillo
  2. Arnold Japutra

Papers from Jin Su's perspective

Ordered by how strongly the researchers Jin Su trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  2. Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors
  3. Developing and validating a multidimensional consumer-based brand equity scale
  4. A new measure of brand personality
  5. An empirical analysis of the brand personality effect
  6. The Big Five Personality Factors and Personal Values
  7. Do brand personality scales really measure brand personality?
  8. The magical number seven plus or minus two: some limits on our capacity for processing information.
  9. Multicultural minds. A dynamic constructivist approach to culture and cognition. (American Psychologist)
  10. Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

Their papers