An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

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Consumer behavior in social commerce: A literature review (2016, background): “Value perceptions Brand community value [6,60,93]”
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention (2017, background): “On SNSs, due to the ability of users to view brands and products followed and/or liked by others within their social networks, as well as posts and comments uploaded by peer consumers on brand pages, social comparison may have a significant effect on consumers’ perceptions of brand communities (Kim ”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, methodology): “SNSs’ participation motivations were measured using seventeen items borrowed from Chae et al. (2015), Chea and Ko (2016), and Sung et al. (2010).”