Brand commitment in consumer–brand relationships: An investment model approach

By Yongjun Sung, W. Campbell. 2009

104 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e344a4f820a7af6a34e115dfc66435e5f8b808dd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Einar Breivik
2. Kofi Osei-Frimpong
3. Helge Thorbjørnsen
4. Graeme McLean

In Organizational Behavior and Human Resource Management

1. Einar Breivik
2. Graeme McLean
3. Kofi Osei-Frimpong
4. Helge Thorbjørnsen

In Sociology and Political Science

1. Einar Breivik
2. Graeme McLean
3. Kofi Osei-Frimpong
4. Helge Thorbjørnsen

Citations in the corpus

• Examining online social brand engagement: a social presence theory perspective (2017, background): “Commitment is considered a key variable that influences a number of behaviours on the part of the consumer, especially with regard to engagement practices and on-going relationships (Hsieh and Chang, 2016; Sharma and Patterson, 2000; Sung and Campbell, 2009).”
• Consumer brand relationships: an investigation of two alternative models (2008, methodology): “For example, consumer acquisitions of an Apple printer and Apple T-shirt and a subscription to MacWorld magazine can be considered relationship investments (Sung and Campbell 2007).”