Brand personality: How to make the metaphor fit?

By G. Caprara, Claudio Barbaranelli, Gianluigi Guido. 2001

439 citations recorded by the source corpus.

Subfields: Clinical Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/5f98786f9e0dfe9c3700026fdfee651908189037

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In Clinical Psychology

In Experimental and Cognitive Psychology

In Marketing

Citations in the corpus

A re-examination of the generalizability of the Aaker brand personality measurement framework (2003, background): “…a concept-scale interaction which describes the phenomenon of the meaning of an adjective varying in relation to the context to which it refers (Caprara, Barbaranelli, and Guido, 2001; Caprara, Barbaranelli, and Zimbardo, 1997; Heise, 1969; Mann, Phillips, and Thompson, 1979; Osgood, Suci, and…”
Consumers' perceptions of the dimensions of brand personality (2011, methodology): “They argue that a higher level of abstraction in the hierarchical organization of personality characteristics is necessary and suggest a two-trait solution (Caprara et al., 2001).”
The matching effect of brand and sporting event personality: sponsorship implications. (2009, background): “For example, Caprara, Barbaranelli, and Guido (2001) argued that since the structure of the “Big Five” human personality traits is different from brand personality, it could not be replicated in the context of brands.”
Brand Personality Factor Based Models: A Critical Review (2012, background): “For example, Austin et al. (2003) found that the meanings of trait terms for brands shifted across different categories, whilst Caprara et al. (2001) found evidence of concept-scale interaction with the same adjectives locating against different factors both between brands and human personality,…”
Brand personality and human personality: Findings from ratings of familiar Croatian brands (2007, methodology): “Extracted components do not resemble the two-factor structure reported by Caprara et al. (2001) or Digman's (1997) α and β personality dimensions.”
Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing (2013, background): “Caprara et al. (2001) documented that a wellestablished destination personality represents strong emotional ties between a tourist and the destination.”
Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? (2012, background): “Research indicates that VC is positively correlated with a sense of obligation within a social hierarchy (Chan and Drasgow 2001) and with traditional values (Oishi et al. 1998).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “Yet, when consumers were asked to describe brands using the Big-5 personality scale, only a two-factor brands seem to be like me, part of me, and in a relationship with me, Journal of solution emerged (Carpara et al., 2001).”
Are Consumer and Brand Personalities the Same (2012, background): “Unlike previous studies (e.g. Aaker, 1997; Aaker, 1997; Aaker et al., 2001; Caprara et al., 2001; d'Astous & Boujbel, 2007; d'Astous & Lévesque, 2003; Sung & Tinkham, 2005; Venable et al., 2005), the brand selection procedure asked the participants to rate the brand personality of their favorite…”
Human Brands in Sport: Athlete Brand Personality and Identification (2013, methodology): “The findings of Carlson et al. (2009) suggest that the prestige and distinctiveness of a sports team is influenced by various brand personality attributes.”