Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives

By Aaron C. Ahuvia. 2005

1,293 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c7cb6006117f5a708610631c0b83149ac7ef929c

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Citations in the corpus

Brand Love (2012, background): “In consumer research, Shimp and Madden (1988) adapt Sternberg’s (1986) triangular theory of interpersonal love from psychology, and Ahuvia (1993) performs the first major empirical study.”
Identity-Based Consumer Behavior (2012, background): “A corollary of this idea is that the more identity-related possessions a consumer has, the more empowered a consumer should feel about his ability to perform in that identity (Ahuvia, 2005) and the more confident the consumer will be that he holds appropriate opinions (Jones & Gerard, 1967).”
Attachment–Aversion (AA) Model of Customer–Brand Relationships (2013, background): “, 2005) and brand love (Ahuvia, 2005; Batra et al., 2012).”
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior (2019, background): “Consumers are most likely to favor products if they believe that the products will maintain, reaffirm, extend, and promote their personal and social identities in relation to morality (Ahuvia 2005; Arnould and Thompson 2005; Belk 1988).”
What type of relationship do we have with loved brands (2014, background): “…and Chestnut, 1978), brand trust (Chaudhuri and Holbrook, 2001), brand attachment (Belaid and Behi, 2011; Park et al., 2010), brand passion (Bauer et al., 2004), brand romance (Patwardhan and Balasubramanian, 2011), brand tribalism (Veloutsou and Moutinho, 2009), and brand love (Ahuvia, 2005).”
Brand passion: Antecedents and consequences (2013, background): “Because brands have important meaning for consumers (Ahuvia, 2005a; Wallendorf & Arnould, 1988), switching brands implies a loss of associated meaning.”
Brands as Relationship Partners: Warmth, Competence, and In-Between (2012, neutral): “A third and related dimension for consideration is evidenced by the work of Ahuvia (2005). Initially set-up to investigate the psychology of love in consumption contexts, Ahuvia’s research found that identity issues were central to consumers’ experiences with loved objects and brands.”
The role of aesthetic taste in consumer behavior (2012, background): “In consumer behavior, it has been widely recognized that individuals use consumption objects to express their individual and social identity to their environment (e.g., Ahuvia 2005; Laverie et al. 2002 ;R ichins1994; Rindfleisch et al. 2009; Sirgy 1982).”
Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety (2010, neutral): “Enriching one’s self relates to self-actualization, discovering one’s true preferences and representing the self to both oneself and others (Ahuvia, 2005).”