Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

By Jhih-Syuan Lin, Yongjun Sung. 2014

112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ff51599ae23a322aa4e1c039644312d0ecfddf5d