Yeyi Liu
Sociology and Political Science · 2015–2020
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 42 citations into it
- Marketing — 39 citations into it
- Organizational Behavior and Human Resource Management — 26 citations into it
Whom Yeyi Liu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Yongjun Sung
- Philip M. Podsakoff
- Jooyoung Kim
- Oded Shenkar
- Douglas Dow
- P. Morgan
- Rashmi Adaval
- G. Hankinson
- Scott B. MacKenzie
- J. Bigné
Papers from Yeyi Liu's perspective
Ordered by how strongly the researchers Yeyi Liu trusts endorse each paper. Same corpus, a different order for every researcher.
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
- Effects of brand personality on brand trust and brand affect
- Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
- Estimating and testing mediation and moderation in within-subject designs. (Psychological methods)
- What Drives Immediate and Ongoing Word of Mouth?
- Strategy and society: the link between competitive advantage and corporate social responsibility. (Harvard Business Review)
- Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
- A Note on Psychological Distance and Export Market Selection
Their papers
- Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (2015) — 307 citations
- How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment (2020) — 136 citations
- Effects of ethical ideologies and perceptions of CSR on consumer behavior (2016) — 96 citations