“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment

By Yongjun Sung, Sejung Marina Choi. 2010

147 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8735ea0b1434acee769eb7386f32e22fb1d59403