Antecedents and purchase consequences of customer participation in small group brand communities

By Richard P. Bagozzi, Utpal M. Dholakia. 2006

1,326 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b7605ff8a5d93a90a32d7cc5d213a1c812a1a894

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

The Role of Anticipated Emotions in Purchase Intentions (2016, methodology): “A broad body of work proposes that groups of both positive and negative AEs toward achieving a future goal or not influence behavioral intention (Bagozzi & Dholakia, 2006b; Perugini & Bagozzi, 2001, Xie et al., 2013).”
Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships (2020, background): “We employed a structural equation modeling approach (Bagozzi and Yi 1989) to test our hypotheses.”
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, background): “…on consumer-brand identification as the perceived sense of oneness with a brand as a commonly shared symbol of a group (Escalas and Bettman, 2003; Bagozzi and Dholakia, 2006; Donavan et al., 2006), while the other part focuses on the understanding of consumer-brand identification as the…”
Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities (2011, background): “Third, brand communities can play an important role in fostering brand relationships, as their members are strongly committed to the brand and can become brand advocates (Algesheimer et al., 2005; Andersen, 2005; Bagozzi & Dholakia, 2006).”
Customer engagement in a Facebook brand community (2012, background): “, 2010), which is important to fight the increasing consumer immunity towards commercial media (Bagozzi and Dholakia, 2006).”
A multinational examination of the symbolic–instrumental framework of consumer–brand identification (2011, neutral): “Multidimensional conceptualization of identification has recently gained acceptance in both applied psychology (Ashforth et al., 2008) and marketing (Bagozzi & Dholakia, 2006).”
Stated intentions and purchase behavior: A unified model ☆ (2010, background): “In a purchasing context, the unobservable factors might include the product being out of stock (Bagozzi & Dholakia, 1999, 2006) or underestimated search costs.”
Evolutionary analysis of sustainable tourism (2018, background): “Some studies in environmental psychology have proved that increasing the environmental awareness of consumers would influence their purchasing behavior (see Bagozzi & Dholakia, 2006; Miller et al., 2010; Chen & Tung, 2014).”