Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers

110 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The adoption of Industry 4.0 technologies in SMEs: results of an international study (2019, methodology): “This also allows considering the issue of endogeneity, as suggested by previous research (e.g. Ebbes et al., 2017; Hult et al., 2018).”
Endogeneity and marketing strategy research: an overview (2019, background): “For more in-depth technical treatment of endogeneity, we refer the reader to such articles as Ebbes et al. (2016) or Papies et al. (2017).”
Structural model robustness checks in PLS-SEM (2020, background): “While endogeneity can have several roots (Ebbes et al., 2016; Papies et al., 2016), it mostly arises from omitted constructs that correlate with one or more predictor constructs and with the dependent construct in a partial regression of the PLS path model.”