Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

By Tülin Erdem, Michael P. Keane. 1996

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Citations in the corpus

Panel Data Discrete Choice Models of Consumer Demand (2013, methodology): “In the learning model of Erdem and Keane (1996), which Keller (2002) calls ―the canonical economic model of brand equity,‖ consumers are risk averse with respect to variability in brand quality.”
Marketing Analytics for Data-Rich Environments (2016, unknown): “A second class of structural models accommodates forward-looking behavior (Erdem and Keane 1996), based on work in economics by Rust (1987).”
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category (2003, background): “Examples of such studies include Erdem and Keane (1996) and Gonul and Srinivasan (1996).”
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking (2003, background): “This assumption is relaxed in our empirical application, in which we assume that consumers view future regular prices as random draws from a normal distribution with constant mean and variance over time. native (Chiang 1991; Erdem and Keane 1996; Erdem and Sun 2002).”
Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks (2004, background): “Although beyond the scope of the current analysis, others have modeled forward-looking behavior by consumers more formally in the context of discretechoice models when consumers have expectations about prices (Gonul 1999) or quality ( Erdem and Keane 1996 ).”
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs (2013, background): “Learning costs describe the time and effort customers incur when learning how to use a new product (Ackerberg 2003; Crawford and Shum 2005; Erdem and Keane 1996).”
Consumer Learning and Heterogeneity: Dynamics of Demand for Prescription Drugs after Patent Expiration (2010, unknown): “Munich Personal RePEc Archive Consumer Learning and Heterogeneity: Dynamics of Demand for Prescription Drugs after Patent Expiration Ching, Andrew Rotman School of Management, University of Toronto 16 February 2008 Online at https://mpra.ub.uni-muenchen.de/7265/ MPRA Paper No. 7265, posted 19 Feb 20”
LIMITED INFORMATION AND ADVERTISING IN THE U.S. PERSONAL COMPUTER INDUSTRY (2008, background): “Erdem and Keane (1996) , Ackerberg (2003), and Anand and Shachar (2004).”
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk (2004, methodology): “Thus, consumer perceptions of quality levels may deviate from true levels (Erdem and Keane 1996).”
The value of familiarity: Effects of knowledge and objective signals on willingness to pay for a public good (2014, background): “For example, direct experience with a good can influence an economic agent’s valuation for that good (Nelson 1970, Erdem and Keane 1996, and Ackerberg 2003).7 Even in the absence of direct personal experience, additional information in the form of expert advice or objective information about a good…”
Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market (2015, background): “As seen in column 2, the coefficient of the monthly dummy variables are substantially higher 22A rich literature in marketing has explored identification in models of Bayesian learning including Erdem and Keane [1996] and Shin et al.”
A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models (2012, unknown): “…choice (e.g., Keane and Wolpin 1997; Diermeier et al. 2005), choice to commit crimes (e.g., Imai and Krishna 2004), dynamic brand choice (e.g., Erdem and Keane 1996; Gönül and Srinivasan 1996; Crawford and Shum 2005), dynamic quantity choice with stockpiling behavior (e.g., Erdem et al.…”
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies (2004, background): “Erdem and Keane (1996) offer an example of an indirect link, arguing that promotions increase consumption, which in turn may lead to favorable quality perceptions.”