George M. Zinkhan

Marketing · 2002–2010

A researcher in the Science corpus: 11 papers; trusts 15 researchers and is trusted by 23 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it; #2,980 of 6,289 by trust here, #1,236 by citations
• Sociology and Political Science — 26 citations into it; #2,219 of 22,756 by trust here, #2,394 by citations
• Information Systems and Management — 15 citations into it; #642 of 3,842 by trust here, #760 by citations
• Social Psychology — 8 citations into it
• Literature and Literary Theory — 6 citations into it

Whom George M. Zinkhan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sally J. McMillan
2. Yuping Liu
3. Amos Tversky
4. Daniel Kahneman
5. Gordon C. Bruner
6. Mariafrancesca Sicilia
7. G. Gorn
8. Michael D. Smith
9. Sandy D. Jap
10. Anand Kumar

Who trusts George M. Zinkhan overall

1. Ana Javornik
2. Lia Patrício
3. Robert Wheeler
4. Junghoon Lee
5. Christian Hildebrand
6. Renaud Lunardo
7. Joshua Fogel
8. Martin Eisend
9. Keith M. Hmieleski
10. Raymond Paul Fisk

Papers from George M. Zinkhan's perspective

Ordered by how strongly the researchers George M. Zinkhan trusts endorse each paper. Same corpus, a different order for every researcher.

1. Webpage Background and Viewer Attitudes (Journal of Advertising Research)
2. The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
3. A four-part model of cyber-interactivity (New Media & Society)
4. What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
5. Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
6. Loss Aversion in Riskless Choice: A Reference-Dependent Model
7. The Development of Self-Brand Connections in Children and Adolescents
8. Web Commercials and Advertising Hierarchy-of-Effects (Journal of Advertising Research)
9. The Mental Simulation of Better and Worse Possible Worlds
10. Prospect theory: An analysis of decision under risk Econometrica 47

Their papers

• Marketing to and serving customers through the internet: An overview and research agenda (2002) — 393 citations
• Nonresponse and generalizability in academic research (2006) — 226 citations
• Determinants of Perceived Web Site Interactivity (2008) — 695 citations
• Exploring the Impact of Online Privacy Disclosures on Consumer Trust (2006) — 322 citations
• Responses to Humorous ADS: Does Audience Involvement Matter? (2006) — 127 citations
• The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006) — 273 citations
• Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart (2010) — 161 citations
• Using Childhood Memories to Gain Insight into Brand Meaning. (2007) — 145 citations
• Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis (2005) — 144 citations
• An integrated framework for the conceptualization of consumers’ perceived-risk processing (2004) — 407 citations
• Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea (2004) — 98 citations