A four-part model of cyber-interactivity

By Sally J. McMillan. New Media & Society, 2002

342 citations recorded by the source corpus.

Subfields: Communication, Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f1aa5b31b41f0f51c20625af6c20a286b9743678

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Citations in the corpus

BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005, background): “…see advertising as a revenue source, and that Web browsers have come to expect ads on Web sites, we speculate that their attitudes toward the Web site may be more affected by the information contained in the site, its structure, and ease of use (McMillan 2002) than by the presence of advertising.”
Determinants of Perceived Web Site Interactivity (2008, methodology): “…answer, bulletin board, and frequently asked questions Ghose and Dou (1998), Heeter (1998), Kiousis (2002), Macias (2003), Massey and Levy (1999), McMillan (2002), Rafaeli (1988), Sicilia, Ruiz, and Munuera (2005 Kiousis (2002), Steuer (1992) Others Game, animation, and sensory complexity…”
Effects Of Structural And Perceptual Factors On Attitudes Toward The Website (2003, background): “Several studies have adapted Zaichkowsky's (1985) Product Involvement Inventory (PIT) for measuring involvement with websites (Hwang and McMillan, 2002; McMillan, 2000; Wu, 1999; Yoo and Stout, 2001).”
Weblogs and the Epistemology of the News: Some Trends in Online Journalism (2004, background): “To an extent such texts give some power to users, facilitating consultational interactivity or the ability of ‘the user to choose, by request, from an existing selection of pre-produced information in a two-way media system’ (McMillan, 2002: 274; see also Jensen, 1998).”
The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website (2005, methodology): “The issue of actual versus perceived interactivity (Williams, Rice, and Rogers 1988), feature-based versus perception-based interactivity (e.g., McMillan, 2000, 2002; Wu 1999), or structural versus experiential interactivity (Liu and Shrum 2002) has generated considerable interest in the…”