An integrated framework for the conceptualization of consumers’ perceived-risk processing

By M. Conchar, George M. Zinkhan, Cara Peters, Sergio Olavarrieta. 2004

407 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/2bb53f4f078ba0a35d90a98768bf4f866ee7d642

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In Applied Psychology

In General Decision Sciences

In Marketing

Citations in the corpus

Perceived risk and Chinese consumers' internet banking services adoption (2008, background): “Perceived risk is also seen to stem from a number of commonly identified elements – product, purchase situation, people and culture ( Conchar et al. , 2004”
The Complexities of Perceived Risk in Cross-Cultural Services Marketing (2008, background): “Some researchers believe that the study of perceived risk should also include the individual risk profile (Conchar et al. 2004).”
Multidimensional analysis of perceived risk in commercial air travel (2007, background): “…the ARTICLE IN PRESS P.E. Boksberger et al. / Journal of Air Transport Management 13 (2007) 90–9696 results of the analysis of variance of the risk dimensions indicated individual differences in consumers’ risk perception as argued by Conchar et al. (2004), Yates and Stone (1992) amongst others.”
Understanding perceived risks in mobile payment acceptance (2015, background): “Conchar et al. (2004) noted that the inherent uncertainty of a specific situation is the main source.”
Multidimensional Facets of Perceived Risk in Mobile Travel Booking (2017, background): “Among consumers, perceived risk processing is pervasively influenced by individual characteristics (Conchar et al. 2004), particularly the enduring traits of individuals related to uncertainty and risk.”
Perceived Risk and the Non-Institutionalized Tourist Role: The Case of Israeli Student Ex-Backpackers (2007, background): “According to Conchar et al. (2004), who proposed an integrated model of consumer perceived risk, the marketing literature often conceptualizes risk as involving two elements: uncertainty and consequences.”
Perceived risk and trust associated with purchasing at electronic marketplaces (2006, background): “We acknowledge that in the risk literature, perceived risk has been conceptualised as two elements: uncertainty and consequences (Jacoby & Kaplan, 1972; Dowling & Staelin, 1994; Conchar et al., 2004).”
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting (2007, background): “In services, the difficulties in consumer evaluation prior to purchase is compounded not only by the intangibility of services but also due to the enhanced perceived risks in decision making (Conchar et al. 2004; Grewal et al. 1994).”
The role of mixed emotions in consumer behaviour (2011, background): “42) linked to uncertainty and consequences ( Conchar et al. , 2004”
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers (2008, background): “From a consumer perspective, these distinctive service characteristics affect the risk, perceived prior to the consumption of services (Conchar et al., 2004; Bebko, 2000; Murray and Schlacter, 1990): The intangibility of a service increases the perceived risk of a mispurchase.”
Travelers’ Health Risk Perceptions and Protective Behavior: A Psychological Approach (2017, background): “Risk has been conceptualized as having two key elements: uncertainty and consequences (Conchar et al. 2004).”
The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship (2011, background): “There is no widely accepted definition of perceived risk within the field of consumer behaviour literature, and it often varies according to the context of study ( Conchar et al. , 2004”
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction (2011, unknown): “…information in memory, consideration of external social references or information regarding external choice alternatives) (Brucks 1985; Miniard and Cohen 1983; Payne, Storbacka and Frow 2008) which serve as input to perceived risk assessments (Conchar, Zinkhan, Peters and Olavarrieta 2004).”
How do enhanced and unique features affect new product preference? The moderating role of product familiarity (2007, background): “In the marketing literature, perceived risk is conceptualized in terms of uncertainty and consequences: uncertainty refers to the extent that consumers are not confident about the product’s performance, and consequences refer to the possible losses associated with the purchase ( Conchar, Zinkhan, Pe”