Robert Wheeler
2009
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Whom Robert Wheeler trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Robert Wheeler overall
Papers from Robert Wheeler's perspective
Ordered by how strongly the researchers Robert Wheeler trusts endorse each paper. Same corpus, a different order for every researcher.
- The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
- Responses to Humorous ADS: Does Audience Involvement Matter?
- Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness
- Prospect theory: An analysis of decision under risk Econometrica 47
- The framing of decisions and the psychology of choice.
- The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
- Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
- Identifying Determinants of Young Children's Brand Awareness: Television, Parents, and Peers.
- Can price dispersion in online markets be explained by differences in e-tailer service quality?
- Developing a scale to measure the interactivity of websites (Journal of Advertising Research)