The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent

By Gary Geissler, George M. Zinkhan, Richard Thomas Watson. 2006

273 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/40ec73e9ff5ccf2d0bca95a97da4d539cc1274df

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Javier A. Bargas-Avila
2. Klaus Opwis
3. Costas Boletsis

In Sociology and Political Science

1. Javier A. Bargas-Avila
2. Tom Yeh
3. Klaus Opwis
4. Alexandre N. Tuch
5. Luke W. Miratrix

Citations in the corpus

• An eye-tracking study of website complexity from cognitive load perspective (2014, background): “In fact, among these potential measures of website complexity, that used in Geissler et al.'s [10] study has been most widely adopted [6] [11].”
• Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness (2013, background): “Instead, consumers seem to prefer websites that fall within a moderate range of perceived complexity [12].”
• The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments (2012, background): “Web pages of moderate complexity facilitate communication effectiveness and lead to more favorable consumer responses (Geissler et al., 2006).”