The Development of Self-Brand Connections in Children and Adolescents

By L. Chaplin, Deborah Roedder John. 2005

560 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/7eadd89bf89d8c39be8ad64cfc5dd89930ffe7df

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Citations in the corpus

Moderators of the self-congruity effect on consumer decision-making: A meta-analysis (2012, background): “…with brands focuses solely on the actual self (associated with self-consistency and private self-motives) due to methodological challenges (Chaplin & John, 2005), but a longitudinal or cohort study could capture selfcongruity motive changes across key developmental stages from childhood…”
Please May I Have a Bike? Better Yet, May I Have a Hug? An Examination of Children’s and Adolescents’ Happiness (2009, background): “Collages have proven to work well with adults (Zaltman and Coulter 1995) as well as children ( Chaplin and John 2005, 2007 ).”
Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation (2018, background): “A similar situation occurs in the general marketing and branding literature, where researchers have shown significant interest in studying consumers’ attachment to brands (Chaplin and John 2005; Park and MacInnis 2006).”
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation (2015, background): “Thus, evidence for this hypothesis would support the idea that material rewards received in childhood may ultimately influence adult material values because of the importance these material objects play in self-definition (Ahuvia 2005; Chaplin and John 2005).”
Can't buy me friendship? Peer rejection and adolescent materialism: Implicit self-esteem as a mediator (2015, background): “Kasser et al. (2014) revealed a relational change between the two over time under amaterialistic intervention condition, and more direct evidence has demonstrated their close connection (Chaplin & John, 2005; Isaksen & Roper, 2012; Yurchisin & Johnson, 2004).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “…a construct differ, many papers that empirically examine this construct operationalize it similarly, with items reflecting the extent to which the brand is “connected to the self” and reflects “me and who I am” (e.g., Chaplin & John, 2005; Escalas & Bettman, 2003, 2005; Park et al., 2010, 2013a).”
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010, unknown): “Both assume that high levels of their respective constructs are based on substantial processing regarding the brand.”
Using Childhood Memories to Gain Insight into Brand Meaning. (2007, background): “Research suggests that people have already learned symbolic meaning and brand status by this time in life (Hite and Hite 1995), and self-brand connections arein a state of development (Chaplin and John 2005).”