Using Childhood Memories to Gain Insight into Brand Meaning.

By Kathryn A. Braun-LaTour, Michael S. Latour, George M. Zinkhan. 2007

145 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6fb5111ce413791328161a6390facdd80d2d5f98