J. Moulard

Marketing · 2011–2020

A researcher in the Science corpus: 6 papers; trusts 12 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 44 citations into it; #2,968 of 6,289 by trust here, #1,637 by citations
• Sociology and Political Science — 34 citations into it; #16,370 of 22,756 by trust here, #8,438 by citations
• Social Psychology — 32 citations into it
• Organizational Behavior and Human Resource Management — 27 citations into it
• Cognitive Neuroscience — 13 citations into it
• Experimental and Cognitive Psychology — 12 citations into it
• Clinical Psychology — 9 citations into it
• Applied Psychology — 8 citations into it; #2,837 of 3,868 by trust here, #3,135 by citations

Whom J. Moulard trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Richard M. Ryan
2. Edward L. Deci
3. Scott B. MacKenzie
4. M. Beverland
5. Dawn Iacobucci
6. D. Rice
7. Matthew Thomson
8. M. Holbrook
9. Neela A Saldanha
10. F. Morhart

Who trusts J. Moulard overall

1. Asunción Hernández-Fernández
2. Randle D. Raggio
3. Jung Ah Lee
4. J. A. G. Folse
5. M. Lewis
6. Sommer Kapitan
7. Christine M. Kowalczyk
8. Jong-Hyeong Kim

Papers from J. Moulard's perspective

Ordered by how strongly the researchers J. Moulard trusts endorse each paper. Same corpus, a different order for every researcher.

1. The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior
2. “Facilitating optimal motivation and psychological well-being across life’s domains”: Correction to Deci and Ryan (2008).
3. Multivariate Data Analysis (Technometrics)
4. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
5. MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past
6. The psychology of interpersonal relations
7. Cultural Variations in Country of Origin Effects
8. Brands as Signals: A Cross-Country Validation Study:
9. The red sneakers effect: Inferring status and competence from signals of nonconformity.
10. Predicting early career research productivity: The case of management faculty

Their papers

• What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity (2015) — 340 citations
• Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products (2016) — 282 citations
• Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity (2020) — 145 citations
• Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours (2015) — 102 citations
• Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders (2014) — 129 citations
• Establishing human brands: determinants of placement success for first faculty positions in marketing (2011) — 116 citations