Establishing human brands: determinants of placement success for first faculty positions in marketing

By A. Close, J. Moulard, K. B. Monroe. 2011

116 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/d6d60e37252f090112a88bebad1cfaf16eaf63a4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Rose
2. E. Arnould
3. Stephen Louis Vargo
4. Robert F. Lusch

Citations in the corpus

• Mutuality (2016, background): “But through such acts we (the first party) may accrue honor and even a portion of secular immortality (see Close et al., 2011 for empirical evidence) in much the way that the Maori priests eventually derive some benefit from the fructifying hau of the forest.”