Cultural Variations in Country of Origin Effects

By Zeynep Gürhan‐Canli, Durairaj Maheswaran. 2000

595 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b512b32883f8f960fe39656cef918e4f13725d85

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Citations in the corpus

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007, result): “Our results regard the impact of negative information, but it is interesting to speculate whether these results would hold for negative consumer experiences, since product experience can be a valuable source of consumer beliefs (Hoch and Deighton 1989).”
Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale (2007, background): “Gürhan-Canlı and Maheswaran (2000), Aaker et al. (2001), and Yoo and Donthu (2002) also used the same product categories to test for cultural Journal of Marketing Management, Volume 23 JMM162 differences.”
Tourism satisfaction effect on general country image, destination image, and post-visit intentions (2015, background): “As these variables were found to affect both the relationship between country image and product attitudes (Chao and Rajendran, 1993; Gurhan-Canli and Maheswaran, 2000) and destination image formation (Baloglu, 1999), they might be the object of subsequent investigation.”
Measuring personal cultural orientations: scale development and validation (2010, background): “Specifically, IND, INT, POW, RSK, AMB, MAS, and PRU influence the evaluation and intentions for the imported brand, as predicted by prior research in this area (Gürhan-Canli and Maheswaran 2000; Knight and Calantone 2000; Lee et al. 2007; Russell and Russell 2006; Yoo and Donthu 2005).”
Establishing human brands: determinants of placement success for first faculty positions in marketing (2011, background): “cue may differ depending on their nationalities (Gürhan-Canli and Maheswaran 2000).”
Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior (2004, background): “When the home product was inferior, U.S. consumers preferred the Japanese product.”
The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research (2006, background): “Gürhan-Canli and Maheswaran (2000) found that the tendency to favor products from one's own country over foreign products (a country-of-origin effect) emerged more strongly in Japan (a VC culture) than in the United States (a VI culture ).”
The Importance of Social Product Attributes in Consumer Purchasing Decisions: A Multi-Country Comparative Study (2010, unknown): “…have an impact on purchase intentions and that individuals from different countries tend to value these intangible attributes differently (e.g., Auger, Burke, Devinney, & Louviere, 2003; Auger, Devinney, Louviere, & Burke, 2008; Erdem, Swait, & Valenzuela, 2006; Gurhan-Canli & Maheswaran, 2000).”
Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, background): “In contrast, consumers in developed markets perceive products from less developed markets to be of inferior quality, and those from other developed markets to be of similar or superior quality to their domestic products (Gurhan-Canli & Maheswaran, 2000).”