F. Morhart

Marketing · 2009–2015

A researcher in the Science corpus: 3 papers; trusts 8 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 32 citations into it; #4,157 of 6,289 by trust here, #1,264 by citations
• Organizational Behavior and Human Resource Management — 23 citations into it; #6,056 of 8,741 by trust here, #3,100 by citations
• Social Psychology — 16 citations into it
• Applied Psychology — 7 citations into it

Whom F. Morhart trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Edward L. Deci
2. Andrew F. Hayes
3. Marylène Gagné
4. M. Beverland
5. W. Herzog
6. Richard M. Ryan
7. Philip M. Podsakoff
8. Scott B. MacKenzie
9. Matthew Thomson
10. Bianca Grohmann

Who trusts F. Morhart overall

1. Tina Šegota
2. Ning Chen
3. Aparna Sundar
4. Linda D. Hollebeek
5. J. Moulard
6. K. Macky
7. Theodore J. Noseworthy
8. Seigyoung Auh
9. D. van Knippenberg
10. M. Kool

Papers from F. Morhart's perspective

Ordered by how strongly the researchers F. Morhart trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. Self‐determination theory and work motivation
3. Preliminary development and validation of a measure of relationship authenticity.
4. Role stressors and customer-oriented boundary-spanning behaviors in service organizations
5. Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
6. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
7. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
8. The Authentic Personality: A Theoretical and Empirical Conceptualization and the Development of the Authenticity Scale
9. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
10. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Their papers

• Brand authenticity: An integrative framework and measurement scale (2013) — 918 citations
• Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses (2015) — 214 citations
• Brand-Specific Leadership: Turning Employees into Brand Champions (2009) — 559 citations