Sommer Kapitan

Marketing · 2013–2021

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 37 citations into it; #5,432 of 6,289 by trust here, #2,429 by citations
• Sociology and Political Science — 29 citations into it; #19,361 of 22,756 by trust here, #13,822 by citations
• Gender Studies — 11 citations into it
• Literature and Literary Theory — 8 citations into it; #2,052 of 2,496 by trust here, #1,100 by citations
• Social Psychology — 8 citations into it
• Clinical Psychology — 5 citations into it
• Communication — 5 citations into it

Whom Sommer Kapitan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Andrew F. Hayes
2. David C. Giles
3. D. Silvera
4. M. Kernis
5. Maferima Touré-Tillery
6. Ann L. McGill
7. Joseph R. Priester
8. J. Moulard
9. Christine M. Kowalczyk
10. B. Goldman

Who trusts Sommer Kapitan overall

1. Raquel Sánchez-Fernández
2. David Jiménez-Castillo

Papers from Sommer Kapitan's perspective

Ordered by how strongly the researchers Sommer Kapitan trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. TARGET ARTICLE: Toward a Conceptualization of Optimal Self-Esteem
3. The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
4. A Multicomponent Conceptualization of Authenticity: Theory and Research
5. Human agency in social cognitive theory.
6. Parasocial Interaction: A Review of the Literature and a Model for Future Research
7. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
8. Social Learning Theory
9. “This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook
10. YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Their papers

• From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2016) — 310 citations
• Influencer Marketing and Authenticity in Content Creation (2021) — 121 citations
• Understanding the inherent complexity of sustainable consumption: A social cognitive framework (2013) — 426 citations